Three Steps to Web Sizing | Explainer

Role: Motion and Sound Design.

The WEB™ Embolization System is a device for dealing with aneurysms. I was hired to animate an explainer video, to act as a guide for clinicians on how to choose the correct size device.

Client: MicroVention

Credits: 

Written and Produced by BlueOne40 blueoneforty.com

Storyboards and Illustration by Eliot Wyatt eliotwyatt.co.uk

process

Understanding the product.

With the help of Illustrator, Eliot, we developed a storyboard and animatic to propose a structure for the edit. These were iterated on until approved by the client. I recorded myself for the placeholder voiceover.

Three coloured lines became a repeating visual motif, to represent the three steps and the three aneurysm measurements needed for the process.

After picture-lock, the sound design was added.