Oxevison | Healthcare Product Explainer
Role: Writer, Producer, Motion and Sound Design.
Oxehealth asked me to develop an explainer video with them, to outline the benefits of their patient monitoring platform for mental health hospitals. It was important to the client to involve patients and carers with lived experience during all stages of production. This helped inform everything from the script, character design and other creative choices.
Client: Oxehealth
Credits:
Co-produced with patient and carer experts
Illustration by Alicia Fernández Calvo
Voiceover from Julia Louise Malcolmson
Music “We Leave Echoes” by Richard Lacy
process
I worked closely with the Oxehealth team and their patient and carer experts to draft scripts, storyboards and animatics.
Illustrator, Alicia, designed characters that I could break apart and block out storyboards with. I roughly sketched in other details where needed. An iterative process informed what else to illustrate and where to adjust designs ready for the animation.
Animatics were edited using stills from the storyboard to see what was or wasn’t working with the script. These were reviewed by the client and the patient / carer experts and adjusted to consider any feedback.
Character designs were broken up into layers ready for rigging.
Characters rigged using Joysticks and Sliders and Duik.
2D assets placed in 3D space, for a parallax effect and to make use of After Effects’ lights.