‘Monster Smash Ups’ | Children’s Toy TVC
Role: Producer and Motion Design
As part of Immix Media, our team was commissioned to produce a high energy TV ad for this ‘built to smash’ toy car. The advert was shot on a custom built set. I later animated backgrounds, characters and 2D effects to compliment the vibrant cartoon aesthetic of the product.
Client: Wilton Bradley Ltd.
Credits:
DOP and Editor, Jack O’Dowd
VFX and Sound Design by George Lewis georgelewisvfx.co.uk
Set fabrication by Dan Gittens
Illustration by Andy Bibey from Wilton Bradley
Voiceover by Rich Sweetman
Music - ‘Firebrand’ by Adam Drake, Terry Devine-King
As well as the TVC, we made extended cuts for online use, with more detail on product features. We later filmed another ad for micro versions of the product.
Extended ‘Battle Sets’ Edit - Online Ad
Monster Smash Ups ‘Carnage’ - Online Ad
behind the scenes
Designing a set to fit in our modestly sized studio.
Background assets were animated including a cheering crowd layer and stadium banner signs. Later these layers were composited into the background.
Character animations were used for “VS.” clip to introduce the driver characters…
…and as character reactions, composited onto the real character figures.